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Brevard Cultural Alliance (BCA) Workshop
Building Your Brand with Social Media



         November 14, 2019   3:00 PM          


Government Center in Viera

Building C

County Commission Chamber

1st Floor


Dr. Heidi Hatfield Edwards

Florida Institute of Technology

Brevard Cultural Alliance is proud to present its November workshop on Thursday, November 14, at 3:00 p.m., Dr. Heidi Hatfield Edwards, FIT Professor, will present “Using Social Media Strategically to Build Your Brand”, at Government Center in Viera. 


Social media can be excellent platforms from which to share your story and build your brand. However, we often overlook the narrative in  favor of expediency. This workshop explores storytelling techniques using social media. Learn to tell you story and reach target audiences in an ever-changing media environment.


About the presenter:

Heidi Hatfield Edwards, Ph.D. is professor of communication, and chair of communication programs in the School of Arts and Communication at Florida Institute of Technology. She teaches a variety of communication courses, including communication theory, mass communication and society, intro to communication, covering science and technology, and scientific and technical communication.


Prior to joining the faculty at Florida Tech in 2006, Edwards taught public relations at the Pennsylvania State University. She has nine years experience in communication, working in television, radio, and print media, and in public relations and marketing. Her research focuses on the cultural and societal implications of communication regarding social issues, particularly in regard to health, science and technology.


The Details:

Thursday, November 14th

3:00pm – 5:00pm

at Government Center in Viera, Building C, County Commission Chamber, 1st Floor

Cost: $10 for BCA members; $20 for non-members



Register online here or e-mail Kathy Engerran to RSVP. Seating is limited so sign-up now!


Click for information about upcoming events

BCA's mission is to build and sustain a vibrant and dynamic arts and cultural sector integral to Brevard County's quality of life.




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